In today’s competitive job market, the difference between advancing your executive career and spinning your wheels is leveraging the strength of technology to promote your professional brand.
You’ve embraced technology in nearly every other aspect of your life, so why not to advance your career ? New job search rules require new tools.
Executives need to be on LinkedIn too
As a group, executives have been resistant to the digital job search, but most are now finding that it cannot be ignored. Case in point: my client Ambrose, who was looking to make the jump from Sr. VP into the C-Suite. For nearly five years, he had been passed over for internal promotions and could not make any headway at his target company. After working with me for only three weeks, he was asked by his Board of Directors to consider a newly created leadership role and received a meeting invitation from the CEO he’d been pursuing at his company’s biggest competitor. We clarified his goal, mapped out a strategy to enhance his professional image and made it happen using a combination of LinkedIn and online industry resources.
Everybody and everything is online these days, including career management. From recruiters locating and screening candidates online to job seekers expanding their professional network using social media, finding your next opportunity is firmly entrenched in today’s technology. You know that exposure and reputation management are crucial to career advancement. Here’s how you can use technology to expand your reach beyond your immediate sphere of influence through strategic planning and consistent, intentional effort.
With 740 million worldwide users, LinkedIn can help you establish a wide professional network. It is also a powerful marketing tool that can boost or derail your job search. A reported 93% of recruiters source passive job candidates on the social network for busy professionals.. So, if you are a jobseeker and not on LinkedIn – you are basically invisible.
The keys to leveraging the strength of LinkedIn? SEO, KLT and TOM
Welcome to Part 2 of my summer 2015 blog series on what it takes to conduct a successful job search in today’s competitive job market. In my last post, I shared tips on writing a strong resume. Today’s segment: the importance of using social media in your job search.
Your online activity can either help or hurt your job search. It is not simply a matter of using social media; you have to use it the right way to find a job and impress employers. Employers use social media in their recruitment process two ways: Continue reading →
LinkedIn is the #1 job search tool in the world. Many employers consider it unprofessional for a jobseeker not to be on LinkedIn. Be sure to customize your public profile link to make it easy for employers to find you – and not someone with a similar name. It only takes a minute. Here are 3 reasons why doing this is important to your job search.
1. Your LinkedIn profile is not only searchable on LinkedIn but on all online search engines. LinkedIn profiles generally rank within the top 3 results when your name is searched. (To be searchable, your public profile must be Continue reading →
As a career coach, I work with fresh college graduates looking to launch their professional career as well as baby boomers looking for a satisfying second career. While they have different obstacles – they have the same goal: they need to make their resumes “age-neutral” and convince the hiring manager that they are the ideal candidate for the job. Jobseekers with little experience need to sell themselves on their potential while more mature workers need to show they still have a lot to offer an employer. There are effective strategies for each to overcome age discrimination in the job search. This week I’ll offer a few tips for the new graduates, next week I will address the boomers.
New college graduates and other Millennials need to show prospective employers that they have transitioned from “college kid” to “young professional”. Continue reading →
Once you have developed a robust LinkedIn profile, you must be an active participant to attract the attention of hiring managers and the 130,000+ recruiters that source candidates on LinkedIn.
Grow Your Network: Connect with friends, family and business contacts. Use LinkedIn as your contact database. The more connections you have, the better your odds of the right people finding you. Network with recruiters and others in your field to expand your reach. You never know where these connections may lead. But, do not just make connections — build real relationships. Get to know your connections, and schedule face-to-face coffee dates with those with whom you share a common interest. Continue reading →
LinkedIn is the largest professional networking platform and the #1 job search tool in the world. More than 130,000 recruiters use LinkedIn to search for potential candidates to fill job openings. Having an optimized profile and being an active participant on LinkedIn will increase your visibility and make it easier for recruiters to find you.
You must complete your profile to 100% to be considered a serious job seeker. Here are 5 tips based on best practices for optimizing your profile: Continue reading →
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