In today’s competitive job market, the difference between advancing your executive career and spinning your wheels is leveraging the strength of technology to promote your professional brand.

You’ve embraced technology in nearly every other aspect of your life, so why not to advance your career ? New job search rules require new tools.

Executives need to be on LinkedIn too

As a group, executives have been resistant to the digital job search, but most are now finding that it cannot be ignored. Case in point: my client Ambrose, who was looking to make the jump from Sr. VP into the C-Suite. For nearly five years, he had been passed over for internal promotions and could not make any headway at his target company. After working with me for only three weeks, he was asked by his Board of Directors to consider a newly created leadership role and received a meeting invitation from the CEO he’d been pursuing at his company’s biggest competitor. We clarified his goal, mapped out a strategy to enhance his professional image and made it happen using a combination of LinkedIn and online industry resources.

Everybody and everything is online these days, including career management. From recruiters locating and screening candidates online to job seekers expanding their professional network using social media, finding your next opportunity is firmly entrenched in today’s technology. You know that exposure and reputation management are crucial to career advancement. Here’s how you can use technology to expand your reach beyond your immediate sphere of influence through strategic planning and consistent, intentional effort. 

Technology and Your Job Search

Before online technology, a job search consisted of Continue reading →