Using LinkedIn to Advance Your Career
LinkedIn is the most powerful job search tool today and many experts agree that it is considered unprofessional not to be on this rapidly growing global social network. With more than 740 million registered members as of January 2021, an estimated 95% of recruiters and most of the largest employers use LinkedIn to recruit passive candidates for employment. A search engine optimized profile, strong network and the right kind of activity will help you leverage the strength of the LinkedIn platform to extend your professional reach.
A networking strategy that combines face-to-face and social interaction is consistently cited as the #1 way to get a new job because it works! Relationship building is effective because an estimated 80% of open positions are not advertised – especially at the more senior levels. LinkedIn enables you to get in front of the decision makers and is a powerful information gathering tool. A common misconception is that you need to be conducting a job search to be an active participant on LinkedIn — that is not the case. While the social platform can certainly help you get hired, it also provides the opportunity to network professionally with peers and clients to advance your career. It is advisable to grow your network of connections and build real relationships before you need them so that your network will be ready to help you should you decide to advance your career with a different company. LinkedIn can help you to stay up on industry news so that you find out about opportunities before anyone else.
Trained by LinkedIn on the platform’s best practices, I can help you establish a professional online image to improve your job search results. I’ll show you how to use LinkedIn to position yourself as an expert in your field, so the right people and opportunities find you. With an optimized profile, a wide network and regular interactions your LinkedIn presence will work for you 24 hours a day.
A Powerful Tool to Grow Your Professional Brand
Savvy business owners are using LinkedIn to establish their brand online. I can help you harness the power of social media to communicate with your audience the way they prefer — online. An optimized LinkedIn company page can increase brand awareness and drive traffic to your website to help you reach new markets. I will teach you the proven social media marketing strategies I have used myself to successfully grow and expand my business.
Hands On Training
An optimized LinkedIn profile works with your resume and cover letter to solidify your professional brand, but you can’t just create a profile and abandon it. You need to incorporate LinkedIn into your job search efforts to future proof your career.
My book, New Rules for the 6-figure Job Search will teach you key strategies and techniques to draw the right kind of attention to your profile, and how to make the best use of your time. It will help you get up to speed fast on the #1 job search tool in the world today. I am a LinkedIn power user and included all my best tips to help you use the platform like a pro.