Climbing the leadership ranks and ready for your next role? The first step towards making it happen is to develop your messaging. When asked, are you able to clearly articulate how you help organizations succeed? Most people can’t. But you do need to have a concise introduction ready because you never know when an opportunity may present itself.
It all starts with your personal brand. Many people come to me confused about personal or professional branding. Simply put, it’s your reputation and what you’re known for — or would like to be known for. It’s also called your unique selling proposition (USP) or unique value proposition (UVP). It’s the value you offer an organization and how you stand out from your peers.
How would you describe what you bring to the table that other people don’t? Have you developed specific expertise or specialized in a certain area? Do you have a unique background or perspective that differentiates you from your competitors? Your personal brand is the foundation for how you’ll market yourself to potential employers. It’s your superpower. Continue reading
Jobseekers should consider every interaction a potential networking opportunity — because you never know who may have, or know of, the perfect job for you. Are you able to articulate the unique value you offer an employer, at a moment’s notice? Most people aren’t. With a little planning and practice, you can always be ready to sell yourself effectively to advance your career.
You should have different versions of your introduction. What you say to someone at a networking event should probably be different from what you say to a neighbor when out walking or a chance encounter at the grocery store. Each starts with a Compelling Conversation Opener — a brief statement that piques the interest of the listen and prompts them to ask for more information.
Rather than a description of what you have done in the past, your introduction should be a forward facing statement of the value you offer an employer. One of the most effective opening lines includes why you love to do what you do. Then, explain what you do, who you help, and how you do it. Do not start off with “Well, I used to…”. Your likability factor is as important as your skill set. People enjoy being around happy people. Smile, and keep it upbeat and positive. Let them know that you are good at what you do, and you enjoy it. Searching for a job is difficult and it can be very hard to stay positive. But, the effort is worth it. Your positive energy will pay off.
Trish Thomas founded The Resume Resource in 2009 to help people develop the tools, strategies and confidence to build satisfying careers. As a Career Coach and Resume Writer, she helps her clients articulate their unique value to stand out from the competition, and guides them through the job search process to make it less overwhelming and more successful. www.the-resume-resource.com