Climbing the leadership ranks and ready for your next role? The first step towards making it happen is to develop your messaging. When asked, are you able to clearly articulate how you help organizations succeed? Most people can’t. But you do need to have a concise introduction ready because you never know when an opportunity may present itself.

It all starts with your personal brand. Many people come to me confused about personal or professional branding. Simply put, it’s your reputation and what you’re known for — or would like to be known for. It’s also called your unique selling proposition (USP) or unique value proposition (UVP). It’s the value you offer an organization and how you stand out from your peers.

How would you describe what you bring to the table that other people don’t? Have you developed specific expertise or specialized in a certain area? Do you have a unique background or perspective that differentiates you from your competitors? Your personal brand is the foundation for how you’ll market yourself to potential employers. It’s your superpower. Continue reading →