Tag Archives: conveying your unique value

How Compelling Is your Conversation Opener?

Personally, I am not a fan of the term “elevator pitch”. I prefer “compelling conversation opener” CCO).   If your introduction is succinct and intriguing, it will compel your listener to ask for more information. Rather than a description of what you have done in the past, it should be a forward facing statement of the value you offer an employer.beginning_sm

The formula for an effective CCO:  

What you do

Who you help

How you do it

You know you have a great CCO when the listener immediately asks, “Really, how do you do that?”       Make sure you have powerful follow up statements that tell them how you deliver on your promise.

My personal example: “I guide jobseekers through the job search process to make it less overwhelming and more productive.”

When asked how I do that I continue with “I take the time to get to know my clients and their individual career goals, so that I can market their skillset effectively. I then collaborate with them to design a professional resume, cover letter and LinkedIn profile that attract the attention of recruiters and hiring managers. To improve their job search results I also offer job search strategies and interview preparation so they ace the job interview.”

Spend a few minutes to develop a strong introduction that compels people to want to learn more about you. Then, confidently display your personal brand and the value you offer an employer.

Trish Thomas founded The Resume Resource in 2009 to help people develop the tools, strategies and confidence to build satisfying careers. As a Career Coach and Resume Writer, she helps her clients articulate their unique value to stand out from the competition, and guides them through the job search process to make it less overwhelming and more successful. Contact us to see how we can help you build a more rewarding career. www.the-resume-resource.com