By now, you probably know that most employers use Applicant Tracking Systems to weed through the onslaught of incoming resumes, and use keyword matching to identify the most qualified candidates. I am frequently asked by jobseekers how to identify the keywords to include in their resume.

It is not some deep, dark secret. It is actually quite easy to figure out which keywords to include on your resume. For starters, carefully review the job posting. If it is a well-written job posting, you should be able to easily identify the keywords. They are the specific experience, skills and education required of the ideal candidate. Highlight all these keywords and work them into your resume in context. Continue reading →